Enhancing their market position, Royal Lanka Agencies launched ‘TURRET’, a designer store catering to the niche high-end clientele for luxury watches, gems and jewellery. The TURRET showroom was ceremonially opened at 64 Dharmapala Mawatha, Colombo 3 and features brands such as Montblanc, Baume & Mercier, 88 Rue De Rhone, RAYMOND WEIL and Jewel Laurel -their own flagship brand of jewellery, besides the internationally renowned clothing brands, United Colors of Benetton and Sisley.
The company has been awarded ‘sole authorised retailer’ status for the brands of Montblanc, Baume & Mercier and 88 Rue De Rhone, and ‘authorised retailer’ status for RAYMOND WEIL, which consequently makes TURRET the only location in the city to sell all these brands under one roof within the Sri Lankan market.
TURRET also launched its state-of-the-art service centre, which is fully equipped to provide all repair and maintenance for Swiss brand watches. Built to be on par with global standards, all equipment for the centre has been imported from Switzerland.
Most notable among these brands is Montblanc-a luxury brand with German origins and is world famous for exquisitely handcrafted writing instruments, time pieces and accessories, exclusively for men.
Baume & Mercier is the seventh oldest watch brand in the world and is artfully crafted in Switzerland, in the Swiss Jura. Baume & Mercier timepieces are handmade using high quality materials and contain unique designs.
RAYMOND WEIL is one of the last remaining Swiss independent family-owned and operated watchmaking companies and is well-known for its watchmaking excellence, creative design and high quality standards offered at unequalled price points.
Yet another globally recognised brand of watches on display, 88 Rue De Rhone is the second generation of the RAYMOND WEIL brand. The relatively new yet much acclaimed 88 Rue De Rhone brand caters to the middle segment of the global wristwatch market.
Jewel Laurel specialises in genuine gems and diamond jewellery set in precious metals. Jewel Laurel is famed for its product authenticity and the unique designs of its jewellery, which are produced in-house by their own craftsmen to ensure quality and standard. United Colors of Benetton and its up-market extension Sisley sees fashion as a global village dynamism and vibrant colour. These internationally famous brands are now synonymous with style, panache and scintillatingly colourful designs for men, women, kids in addition to a dynamic range of accessories.
Through this venture, these world famous brands have been made available in Sri Lanka for quality and brand conscious customers. “It is all about making a solid impression about yourself in the minds of others,” said A D A Jezmi, Director of Royal Lanka Agencies, explaining why an individual should choose a branded watch or pen or other accessory.
Having understood the paramount importance of customer satisfaction, TURRET strives to attain higher levels of service delivery through improved customer service and maintaining a strong relationship with their customers. “We do not simply want to transact a sale. That is not how we operate and we have been trained not to do that. We want to really know what the customer wants and support him accordingly. We look into building good customer relationships and build our reliability among our customers. And I think we have been successful in doing so,” said A D A Jawzi, Director of Royal Lanka Agencies.
The future plans of the company focuses on expanding their service network to other parts of the country and improving the brand image of TURRET.
