With the launch of GMT, an all-new wristwatch store catering to the fashion-conscious urbanites of Colombo and the suburbs, Royal Lanka Agencies (Private) Limited, an already well-established merchandizing entity, further enhanced its market position amongst Sri Lanka’s retail shopper.

The store was officially opened by Raymond Weil Distribution India Vice President Sales and Merchandizing Sebastian Lukose, who flew in especially to attend the event recently. Along with Royal Lanka Agencies Directors A.D.A. Jawzi and A.D.A. Jezmi, Lukose declared GMT officially open on the First Floor of the Majestic City shopping complex. Hence, GMT (Shop #9) is the ideal venue for all globally reputed, branded watches under one roof.

The store is already drawing raves as the number one store catering to the brand-conscious clientele for watches in Sri Lanka. The store’s authorized retailer status makes it the only place, in addition to a handful of Turret outlets in the country, to sell all these brands within the domestic market.

Prime among the list of watch brands available at GMT are Victorinox, Hugo Boss, Ferrari, Lacoste, Raymond Weil, 88 Rue Du Rhone, Swiss Military Hanowa and Timberland.

Victorinox currently produces unique, high-quality wristwatches, which are of high practical design. It was a legacy that began when a Swiss cutler’s business developed the legendary Swiss Army Knife, thus paving the way for an unparalleled brand with great technical craftsmanship and product perfection.

Staying true to its designer’s motto that image perfection is absolutely everything the Hugo Boss series of glitzy timepieces make way for the trendy dynamic busybody to look good and confident while having access to practical time-management right there on his wrist.

Another highly renowned brand esteemed the world over is Raymond Weil of Swiss manufacturing fame. Aestheticism being the key ingredient in the manufacture of Raymond Weil’s ornate timepieces, they are designed with great care and attention to detail.

Throughout the world of timekeeping, Swiss Military Hanowa timepieces are well renowned for their outstanding design and excellence in addition to their core essence that connects with that nation’s proud military history.

Maintaining the traditions of Swiss watch-making expertise 88 Rue Du Rhone celebrates the legendary watchmaker Raymond Weil and continues his great legacy. The next generation to the master, this younger brand avails itself at a reasonable and more accessible price range.

The store also boasts the visually dynamic Scuderia-Ferrari range. Ever since its inception in the 1940s, this top car manufacturer has delivered a powerful emotional impact. Carrying on this tradition the Scuderia-Ferrari series of luxury timepieces offers impeccable style and practicality to be worn as a symbol of prestige, statesmanship and refinement more than anything else.

Showcased second on the left as you enter GMT’s sleek walk-around store is Maserati. The technical perfection and attention to detail that this brand dedicates to each car it manufactures is reflected in its chronographs: original, classy creations designed with a sophisticated watchmaking knowhow and excellence.

GMT also offers you Earnshaw. Often regarded as the ‘Father of the Modern Chronometer’, Thomas Earnshaw’s exquisite marine timepieces were found on the most historic voyages of the 19th century. Today Earnshaw chronometers pay homage to a gallant era of maritime and naval adventure that’s very much an intrinsic part of its product design and technology.

Named after James McCabe, one of Britain’s most reputed watchmakers, the classy timepieces of this brand celebrate his renowned legacy as a fine craftsman of classic time-instruments while AVI-8 stands to affirm the best engineers and pilots who came together to design cutting-edge aircraft for aerial combat and defence. Synchronizing the intricate design of these timepieces, the brand pays homage to the iconic flying machines and the technical expertise that went into their construction.

Timberland is a leading American manufacturer of clothes, shoes and accessories with an all-new, exclusive range in wristwatches. With watch product designs that are more suitable for outdoor usage, the globally renowned brand prides itself in its rich New England heritage and an innate outdoor ruggedness that’s also the essence of the brand.

GANT is another lifestyle fashion-brand renowned as a classy American Sportswear heritage offering premium clothing. The name has evolved into its own line of dynamic and exceedingly functional wristwatches that’s become another highly sought-after watch-brand.

Belonging to the cult generation of the 80s, Police is a brand that has redefined the fashion industry with its range of modernist accessories and apparel for the urbane, sophisticated man and woman. Dynamic Police wristwatches are now highly popular around the world.

In keeping with the loose and affable uber-essence that this international brand is famed for in its clothing line, the Lacoste range of wristwatches for the modern urbanite is equally clever, smart and highly charming.

Finally on the list at GMT are Lee, Pepe Jeans and Sector. With canvas, leather and bulky stitching to create a rancho-cowboy look, Lee, the original American blue-jeans brand is up-to-the-minute in style and technology, high in quality, stylish in look and quite affordable.

A more recent addition to the famous brand offering, Pepe Jeans also launched its own dynamic wristwatch series with a passion. With Sector, the combination of lightness and robustness is the key to the success of the brand now famous for stylistic time-keeping. The product range is designed for those energetically charged with a penchant for attitude and an active dynamic in their lives.

All these stylish timepieces are symbols of precision and technical expertise of a superior quality. Style, dynamism, functionality and reliability make-up a collective thematic feature that’s evident in all of these watches while a laid-back showmanship is what these products exude in their quintessential simplicity.

But be it leisure or formal wear, GMT’s close-to-casual range of branded products also conjure a smart, savvy elegance on its wearer that helps radiate an easy-going effortlessness that’s also the fashion signature and essence of these brands.

GMT is a one-stop store to shop for branded watches like never before. At GMT brand distraction is a certainty in a very positive sense. Once inside you will never fail to find the watch of your choice or a different brand from the one set in your mind when you ventured out in the morning.