The Benetton Group opened its first flagship store in Sri Lanka in downtown Colombo’s shopping district. This all new store was launched along with a fusion drum performance and a colourful light show. Heading the exclusive group of invitees on the occasion was Faiszer Musthapha, Deputy Minister of Technology and Research and A J M Muzammil, Mayor of Colombo.

The launch of the new Benetton Collection was accompanied by an expanded, updated range of products.

“Benetton is a youthful brand. This venture will be successful,” said Deputy Minister Faiszer Musthapha.